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Palm Beach Shakespeare Festival
Event Production and Marketing
Ads, program, social media campaign, coverage
Date
April 2023
Managing Producer, Marketing and PR. Handle all aspects of annual Festival including hiring of key artistic personnel, partnering with municipalities, contracts and payroll. Plan budget, coordinate photo shoots, negotiate paid and sponsored advertising. Plan and execute social media and marketing campaigns, design ads and program, update website and work with outside design company on billboard and marquee. Liaison with printing companies for marketing materials. Attend council meetings, seek sponsorships, coordinate food trucks and on-site, run-of-show. Write and record public announcements, curtain calls and safety protocols. Handle all development aspects including grant writing, donor recognition and VIP services. Plan and executive full-service public relations plan for on-line, print, television, radio and alternative media outlets. Maintain records and bookkeeping, oversee volunteers and manage all cast and crew.